Lead the maintenance and evolution of the BFGoodrich brand design language. Build upon the recent efforts of revitalizing the brand’s heritage and market perception of its iconic products.
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BFGoodrich Visual Brand Language - Design & Management
BFGoodrich Visual Brand Language - Design & Management
Translate the design of the "Baja Champion" BFGoodrich Baja T/A KR2 into a purpose built UTV tire for off road racing while also insuring that th Leggi di più