As the whole of the creative department at Mercury Print Productions, I had a lot of freedom when it came to marketing pieces. Though a logo is in place, the brand standards are very loose, and one of Mercury's favorite marketing strategies is to "make it colorful!"

The "Think Ink" campaign was implemented in numerous ways, namely in trade shows and on t-shirts for employee pride. The company was also running the 2012 JPMorgan Chase Corporate Challenge and wanted to stand out from the crowd. The focus here lies in three intertwined concepts: Mercury's strong, moving feet, vibrant backgrounds, and slogans that remind employees and customers of the pride and efficiency in printing,