A cafe based in Beijing, China, Tribe needed new packaging for its products. The creative challenge: design a graphical system that would allow the products to shine individually and as a series. Packaging forms were kept simple and organic to reflect the rawness and simplicity of Tribe.

Tribe Organic is a café serving all-day healthy food fare in the heart of Beijing, China. During the Lunar New Year celebration—one of the most important holidays in the country, Tribe Organic introduced three gift sets in line with their ethos of happy healthy eating. 
Designing for the Lunar New Year of 2015, packagings were silkscreened with warm hues of red—an auspicious colour of the Chinese culture to kindle the spirit of Lunar New Year. Grounding the graphics to its roots, geometric graphics were also used as inspired from the flag of China.
 
Tribe Organic is a café serving all-day healthy food fare in the heart of Beijing, China. During the Lunar New Year celebration—one of the most important holidays in the country, Tribe Organic introduced three gift sets in line with their ethos of happy healthy eating. 

Inspired by the colours of the festivity and drawing references from the flag of China, the end products work cohesively as a family but also on it's own. Packaging materials were sourced from Taobao, a chinese-based online marketplace and printed in China. 
Following Tribe Cafe was the birth of a secondary brand, Tribe Nutrition. Being a brand that promises healthier and more convenient takeaways for working adults, careful considerations were made to create sustainable and efficient packaging forms. Vibrant colours were introduced into the design system to increase visual clarity to the customers while they choose from the different meal types. At the same time, the vibrant colours evoke an energetic and dynamic tone to the brand. A blank space on the labels also allow for handwritten customisation.
Client — Tribe
Creative Director — Edmund Seet
Designer — Natalie Lee
Year — 2015
 
Tribe—A Cafe's Packaging
1020
19302
73
Published:

Tribe—A Cafe's Packaging

Tribe Organic is a café serving all-day healthy food fare in the heart of Beijing, China. During the Lunar New Year celebration—one of the most i Read More
1020
19302
73
Published: