A transporatable and personalized food cart.
Project Brief
The purpose of this project was to design a product that would help improve the lives of people living in an urban environment.

Project Description
This food cart is designed for people who are looking for a cheaper alternative to owning a restaurant with minimum overhead. Although, food carts have been around, they have mostly been utilitarian. The purpose of this product is to create a design that gives the user their own personal food cart which can be customized to create a personal experience for them and for their customers.
Disclaimer: Logos and company names used in this portfolio are strictly used for student project purposes and have no relationship to the company.
User Scenario
| People say that the user's food is delicous.
| She wonder's why people aren't buying her food.
| So she buys a new product to help her sell her food.
| She transports the product around the city to sell her food.
| People are attracted to her food and her new product. 
| She is able to gain more money through selling her food around the city.

Research & Ideation
I did some exploring to figure out how big the my cart could be and also went to a couple of places that had food carts. It was actually my first time following food carts around the city and it was quite fun.
A few sketches to help me figure out the overall shape and how the different components (shade, extended countertop, and grill covers) would work and look like. 
I made a full-scale mock up of the food cart. I used tape to identify the placement of the components and to roughly figure out the rounded edges.
Process on my scaled down model.
 Mood Boards
Once I narrowed down the design of the food cart, I decided that I needed to create a mood board to show how the User would be able to customize their cart. I chose to look into small food companies that sell food that is easy to package and prepare. I felt that Mission Minis and Paulette were good companies to incorporate into the graphic design of the food cart. 
Graphic Orthos
Physical model with human scale and some macarons.
user's avatar
Rex Sercena


Baon | A Transportable and Personalized Food Cart | Fall 2010 | Student Work