CREATE VESPA is a branding project that aims to help expose Vespa to Creative Female Professionals(CFPs) in Australia. CFPs are strong working women who are unafraid of being different and creates their own paths in life. These are women who are sensitive about fashion, art, and design and loves expressing their unique personalities through their lifestyle choices. The goal of CREATE VESPA is to present Vespa scooters as a form of creative self-expression. The visual identity of this campaign uses free-hand mark making technique with ink and abstract vector shapes that mimic a paper cut out to encapsulate the many different ways one can express themselves with a Vespa.
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