Project Objective
To design branding for a fictional company that helps to protect and prevent extinction of endangered animals. It is a fictional online shop in which a portion of proceeds go to the World Wildlife Foundation to help support endangered species. 
 
Concept and Solution
There are several online shops that support one species of animal in particular (pandas, elephants, etc.) so I wanted to create a shop that would benefit a wide variety of endangered species. This particular online shop would work directly with the World Wildlife Foundation. I wanted to create an eye-catching logo that would show a variety of the animals that would benefit if one were to make a purchase from "Save the Endangered". I also wanted to created an appealing logo that someone would feel good wearing on an article of clothing for other people to see. 

Brand Message
Save the Endangered Animals
 
Target Market

Young aduts. Single and married. Highschool education or higher. Income of $15,000 a year and higher. Animal Lovers. Environmentally Conscious. Nature Lovers.