DESIGN INDABA 12
Pop-up
Design Indaba is an international conference for creatives. We had to encourage previous attendees, to participate in the latest event. The theme is What can your creativity do? with examples of ordinary people doing extraordinary things.
The Idea
A direct mail element was developed for Design Indaba. The following pop-up brochure demonstrates how concepts spring into a designers mind. It challenges us to harness our creativity in the same way.
Pop-up
Design Indaba is an international conference for creatives. We had to encourage previous attendees, to participate in the latest event. The theme is What can your creativity do? with examples of ordinary people doing extraordinary things.
The Idea
A direct mail element was developed for Design Indaba. The following pop-up brochure demonstrates how concepts spring into a designers mind. It challenges us to harness our creativity in the same way.
Cover
Back
Centre spread, pop-up
Copy detail
Close-up 1
Close-up 2
The Result
Design Indaba was sold out, although we can't attribute that solely to this piece.
More important is that the carts value has been recognised and may get further funding.
It could make a huge difference in Africa.
