• Add to Collection
  • About

    About

    Bonjour is the first and the one and only Ukrainian brand dedicated to women’s pleasure. Brands territory is men and women’s fantasies. The brand… Read More
    Bonjour is the first and the one and only Ukrainian brand dedicated to women’s pleasure. Brands territory is men and women’s fantasies. The brand keeps this line since its launch in 2005. Read Less
    Published:
Brands target audience consists of women older than 16 years.
Surveys have shown that a significant part of the audience uses the Internet and social networks every day,
and at the same time, are not well covered by the standard ATL-channels.

The target audiences research indicated that many women feel the lack of male attention.
And thanks to research it became known that most representatives of the target audiences are celebrity-oriented.

The solution, which involves the maximum of the target audiences, was brilliantly simple - content strategy
using images and quotes of celebrity males which has brought stunning results of involvement
and the viral spread of branded content.