The Problem: Politics is divisive, especially online. We tend to forget that the person
on the other side of the Facebook post is still a person.
The Solution: We created a mixed media campaign to promote a #Rational2016. Our goal was to encourage people to think before they made brash comments to others.
on the other side of the Facebook post is still a person.
The Solution: We created a mixed media campaign to promote a #Rational2016. Our goal was to encourage people to think before they made brash comments to others.
Campaign Apparel
Social Media Videos: Content for Facebook, Instagram and Twitter which highlight the
ridiculousness of some existing online political conversations.
ridiculousness of some existing online political conversations.
Google Chrome Plugin: A plugin for Google Chrome gives people a few seconds to think about editing or deleting a comment before they permanently posting it to social media.
Client: #Rational2016
Media: Print, Social, Video
Creative Director: Berwyn Hung
Copywriter: Tim Shumar
Art Director: Phimphitcha "Majic" Aubert
Experience Designer: Mason Brown
Media: Print, Social, Video
Creative Director: Berwyn Hung
Copywriter: Tim Shumar
Art Director: Phimphitcha "Majic" Aubert
Experience Designer: Mason Brown
