VETTA is a Contemporary Women’s Apparel brand that releases a series of capsule collections each year. The ultimate capsule collection. 5 Pieces = 30 Outfits. VETTA is made responsibly in the USA using only eco-friendly materials.
I have known one part of Vetta, Vanessa van Zyl, for years and working with her and Cara on their brand was one of the most exciting projects of 2015 for me. Working with friends is always challenging as I push my own boundaries to try exceed their expectations of what they know me to be capable of. I take the task of creating something unique and on brief seriously, especially when it is something as special as an ethical fashion startup – that also happens to be the heart and passion of a close friend.
Vetta want to create a brand that would have longevity, celebrating the classic, simplicity of so many fashion brands. Timeless Beauty interpreted in a Modern way. Less is always More. Through the use of a bold and modern typeface, combined with a simple, understated colour palette and textures we designed a corporate identity that speaks of the above. And what is more beautiful than those subtle, yet glamorous, rose gold accents?