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    -"痘痘康"是一個針對學生群體的專業祛痘品牌,屬於專業皮膚治療型產品,主要在藥房和醫院進行銷售。 -基於對核心客戶群體的分析,90%以上的用戶為16~22歲的學生群體。以往的銷售渠道主要集中在醫院處方銷售,因此產品形像極為理性,與常規的藥物沒有太大的差異。 -而在客戶進行了藥房渠道的商業拓… Read More
    -"痘痘康"是一個針對學生群體的專業祛痘品牌,屬於專業皮膚治療型產品,主要在藥房和醫院進行銷售。 -基於對核心客戶群體的分析,90%以上的用戶為16~22歲的學生群體。以往的銷售渠道主要集中在醫院處方銷售,因此產品形像極為理性,與常規的藥物沒有太大的差異。 -而在客戶進行了藥房渠道的商業拓展後,用戶的角色由被動選擇轉換為主動選擇,這就需要產品形像在與目標用戶的溝通上承載更加強烈的情感化使命。因此,怎樣在專業功效性與年青趣味性之間形成一種恰到好處的平衡感就成為這個設計項目的核心命題。 -在中文發音裡 "痘" 與標點符號 "," 的發音完全一致,因此我們為品牌創造了一個非常便於識別和傳播的圖形logo: ",,X"。 "X" 在中文裡是"不要、祛除"的意思。 -瓶標設計中,我們將一張逼真的醫生處方表格單作為主體元素,而醫生親筆書寫又批註了對應功的能賣點重要信息,把看起來很枯燥的醫療特徵轉換為更加生動的視覺形式。 -產品的外盒我們用了圓柱形紙筒的包裝形式,學生們可以把它當作筆筒來使用,這樣品牌的信息可以出現在教室、宿舍、圖書館等各個環境中,為品牌提供了的持續性的傳播效應。 Read Less
2016 PENTAWARDS - body - health care - gold

Doudou Kang (doudou is the pronunciation of acne in Chinese) is a brand providing professional acne treatment for young students group, with professional and medical skincare products. Its main retail channels are pharmacy and hospital. 

Based on research on our target group, we found that 90% of users are young students aging 16-22 years. However, the packaging of products are rational and formal with slight difference with regular medicine, due to character of its retail channel.

As the channel expansion to pharmacy, our customers obtain more freedom in consumption of this products, which requires a stronger spiritual connection in our product image with our target consumers. With such consideration, the core mission in redesign of our product is to BALANCE: being professional while still have fun for our target consumers.

Acne in Chinese pronunciation is “dou”, same as that of comma “ ,” in Chinese, which inspire us to create a logo: “,,X” while the “X” stands for “REMOVES”, making it more easy recognize and spread. 

Label: we create a lovely demonstration of a real doctor prescription, with the handwriting note (from a doctor) to emphasize the product USP. And this is delivering more entertainment, differentiated with the former appearance of dullness.

Packaging box: we design a cylinder paper box, student can use it as a pen container, and bring it to the school, class, library and dormitory etc, in order to have more and continuous spreading in the target group.

-在中文發音裡 "痘" 與標點符號 "," 的發音完全一致,因此我們為品牌創造了一個非常便於識別和傳播的圖形logo: ",,X"。 "X" 在中文裡是"不要、祛除"的意思。