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    Project Insignia was an initiative undertaken by Coca-Cola to explore product expansion and potential adoption by specific affinity groups, demog… Read More
    Project Insignia was an initiative undertaken by Coca-Cola to explore product expansion and potential adoption by specific affinity groups, demographic attributes and influencers. The project involved a broad scope of components ranging from internationally conducted "street-level" cultural and behavioral research, product feasibility exploration, product design and function exploration and mock-up. "go to market" concepting, creative, branding etc. The most unique aspect of this project is that Coca-Cola was exploring the potential for a non-drink product, the first time in its history. Read Less
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Focus Group Event Invitation