In 2013, Medical Centers of the Palm Beaches, a two-location all-inclusive medical operation, appointed Leftfield to re-position their brand for a speedy expansion plan and implement all new creative accordingly. The first order of business was to swap the local name of the facilities to something that reflected their complete offering of medical services and develop a new logo - Total MD was born. All indoor and outdoor signage was immediately replaced. Website underwent a complete overhaul, and email blasts, social media and print ads were focused on communicating the new moniker to their patient roster and the community at large.
Presentation kits targeted at third party practitioners around Florida were developed in an effort to convert their private practice into Total MD centers. Total MD collateral material was furnished to be prominently displayed in these “satellite” offices. Flagship location in West Palm Beach along with Leftfield re-tooled the existing presentation kits to target personal injury attorneys and human resource departments in these local markets.
Total MD went from a 2-office, $4M operation, to 13-offices / $12M in 24 months.