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    In 2013, Medical Centers of the Palm Beaches, a two-location all-inclusive medical operation, appointed Leftfield to re-position their brand for … Read More
    In 2013, Medical Centers of the Palm Beaches, a two-location all-inclusive medical operation, appointed Leftfield to re-position their brand for a speedy expansion plan and implement all new creative accordingly. The first order of business was to swap the local name of the facilities to something that reflected their complete offering of medical services and develop a new logo - Total MD was born. All indoor and outdoor signage was immediately replaced. Website underwent a complete overhaul, and email blasts, social media and print ads were focused on communicating the new moniker to their patient roster and the community at large. Presentation kits targeted at third party practitioners around Florida were developed in an effort to convert their private practice into Total MD centers. Total MD collateral material was furnished to be prominently displayed in these “satellite” offices. Flagship location in West Palm Beach along with Leftfield re-tooled the existing presentation kits to target personal injury attorneys and human resource departments in these local markets. Total MD went from a 2-office, $4M operation, to 13-offices / $12M in 24 months. Read Less
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Total MD

In 2013, Medical Centers of the Palm Beaches, a two-location all-inclusive medical operation, appointed Leftfield to re-position their brand for a speedy expansion plan and implement all new creative accordingly. The first order of business was to swap the local name of the facilities to something that reflected their complete offering of medical services and develop a new logo - Total MD was born. All indoor and outdoor signage was immediately replaced. Website underwent a complete overhaul, and email blasts, social media and print ads were focused on communicating the new moniker to their patient roster and the community at large.

Presentation kits targeted at third party practitioners around Florida were developed in an effort to convert their private practice into Total MD centers. Total MD collateral material was furnished to be prominently displayed in these “satellite” offices. Flagship location in West Palm Beach along with Leftfield re-tooled the existing presentation kits to target personal injury attorneys and human resource departments in these local markets.

Total MD went from a 2-office, $4M operation, to 13-offices / $12M in 24 months.
TOTAL MD Presentation Kit - This package consisted of a corporate folder and modular promotional inserts and practitioner bios. The kit served to solicit Injury attorneys as well as Work Comp Administrators and HR directors. It was also used to recruit other physicians into the Total MD family.
TOTAL MD Collateral - 4x9 rack crads bearing the new branding scheme were produced for every Total MD location as well as business cards.
TOTAL MD Signage - Indoor and outdoor signage was produced and installed. An alternate font within the branding guidelines was used for outdoor in ordert to maintain legibility.
TOTAL MD Website - By far, the Total MD website was the greatest challenge in the re-branding of the company. The three South Florida flagship offices were to be showcased front and center. As new medical centers sprouted all over the Florida market, not only were new location pages added to the site.....
TOTAL MD Website - .... but new supplement pages needed to be produced and old pages had to be updated, all cross-referencing and linking the new location pages to a library of physician bio pages, service pages, clustered markets, etc.
TOTAL MD Website - The complete site consisted of over 65 pages all working in tendem synchronicty as staff revolved, new markets were acquired, and services came and went.