Del Taco is a challenger brand, outshouted by the fast food mega-brands they compete with. Their head-to-head rival, Taco Bell, outspends them 20 to 1. They could never compete on a conventional media basis, so we got unconventional.
2010-2011 The Del Taco Super Special Show (TV/Webisodes, Social, Radio)
2010, Webisode #1
2011, Webisode #6
2010, $.49 Taco
:30 Radio

2011, Nacho Crunch Burrito
:30 Radio

2011, Del Dozen
:30 Radio

2011, Ultimate Grilled Chicken Burrito
:30 Radio


2012 Del Taco Campaign (TV, Radio, POP)

2012, The Daily Flavor Report
:15 TV
2012, This Just Grilled
:15 TV
2012, The Daily Flavor Report
:30 Radio
2012, This Just Grilled
:30 Radio

2012, Chipotle Steak
Translight
2012, Chipotle Steak
Window Decal
2012, $.49 Taco
Window Decal
Del Taco
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Del Taco

Del Taco Work Portfolio
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