Del Taco is a challenger brand, outshouted by the fast food mega-brands they compete with. Their head-to-head rival, Taco Bell, outspends them 20 to 1. They could never compete on a conventional media basis, so we got unconventional.
2010-2011 The Del Taco Super Special Show (TV/Webisodes, Social, Radio)
2012 Del Taco Campaign (TV, Radio, POP)