The word "CE" comes from 2 meanings. The first one is purpose to use it as a platform toy which is a canvas for enhance designer's creativity. Meanwhile the other one of the main character in the Thailand Department of Intellectual Property (DIP)'s Comic series project "Creative Kids" and be a mascot for the Project under Thailand Government's Creative Economy, Creative Thailand, policy.
CE is the first platform toy in Thailand which all functions design and produce in Thailand from first sketch to manufacture.
You can see more for yourselves at http://www.ceplanet.net/