Aether Skin Care Range
Aether (classical element or 5th element)
 
The word (aither) in Homeric Greek means "pure, fresh air" or "clear sky". In Greek mythology, it was thought to be the pure essence that the gods breathed, filling the space where they lived, analogous to the air breathed by mortals. According to ancient and medieval science, aether, also spelled æther or ether, also called quintessence, is the material (or 5th element) that fills the region of the universe above the terrestrial sphere.
 
Using this classical mythological basis, the use of the 4 natural elements, the Aether Skin Care brand was created. Using the classical alchemy symbols for earth, water, air and fire – the products could be divided into a sub-range, each with its own unique icon.
Aether Skin Care Range
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Aether Skin Care Range

Branding, packaging and corporate identity for men's skin care products range.
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Published:

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