XD Design
Studio
Studio
As Creative Director / Design Manager I spend several years setting up and run the XD Design in-house design studio in Shanghai. The mix of International & Local designers working together developing products mainly for the European and North American market. Building the in-house XD Design brand under Xindao with a range of products from lifestyle to outdoor and bags. As well as consultancy work for external brands, helping to write briefs, design products and execute all the way to production deliveries