KEXP is more than a public radio station. It’s an arts organization that provides rich music experiences on the air, online, and on the streets. So when we were tasked to help them with their fundraising campaign to help build a new facility, we were all in.
Our team worked to develop a month-long micro-campaign targeted at listeners and artists. The concept was a donation match by a select group of successful artists, all of whom had been discovered on KEXP. We developed a campaign theme that reflected the can-do spirit of music fans across the region and encouraged listeners across the region to band together and donate to help build KEXP’s new home.
We applied this theme to a campaign website, accompanied by a comprehensive digital campaign. Additionally, we created posters that were plastered throughout the community, transit ads and traditional print ads, all of which helped create campaign awareness. The campaign succeeded in soliciting vital donations from the listener-base. VISIT WEBSITE
ROLE: Web designer, production designer
