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[ 釣魚趣 ]
- 2015 媒體視界互動展覽 -
:: 動機 ::
以前的年代,報紙是多數人獲得資訊的主要來源,但報紙對於人們的資訊量與即時性往往是有限的。隨著科技的進步,人們的閱讀習慣及獲得資訊的來源也漸漸產生改變。如今,在捷 運、學校,或很多公共場合都會發現很多人手上拿著智慧型手機或是平板,讓我們擁有唾手可得的資訊與攜帶的便利性,卻也造成了人們「吸收不良」的問題,,無法深入理解所有資訊 、新聞,於是用標題來自行理解整個內容。媒體們也善用這種現象,讓所有新聞標體都誇大化 、片面化,成為充斥在許多社群媒體的「釣魚式標題」

:: 目的 ::
怎麼讓讀者閱讀到更重要的新聞議題?我們參考Upworthy對於釣魚式標題的應用,製作一項展示互動,讓體驗者探討釣魚式標題對於生活圈帶來的影響,也透過吸引人的「釣魚式標題」,利用影音的方式傳播更多更重要的公共議題,且期望探討釣魚式標題對於閱聽者的影響力與非釣魚式標題的差距,並讓體驗者自身意識到:原來自己在選擇新聞的同時,也正被媒體「釣」起

[ Fun with Fishing ]
- 2015 Interactive media exhibition -
:: Motivation ::
In the past, newspapers were the main source from which people obtained information, but the amount and instantibility of information provided by newspapers are limited. With the advance of technology, people’s reading habits together with how they usually obtain information have changed. Now, it is not uncommon to see people using smartphones or tablets on the MRT, on the bus, or in public places. The accessibility of information through digital devices such as smartphones and tablets, however, has caused people to be unable to digest information well or understand all information or news. What’s worse, people tend to depend on the headlines to guess what the news is really about instead of the reading all the content of the news. The media has started to take advantage of people’s tendency and exaggerate the headlines to capture readers’ attention. As a result, there are more and more clickbait titles used to “fish for” readers’ attention.

:: Purpose ::
How can readers find issues that are relatively more important to themselves? We created some clickbait titles ourselves based on Upworthy’s model and made an interactive device to allow users to explore the influence of clickbait in their lives. Through clickbait titles and videos to convey more important public issues in the hope that readers can be aware of the influence of clickbait titles and the differences between clickbait titles and non-clickbaits. This will surely help the readers understand that when they are choosing which piece of news to read, they are being “fished” by the media.
:: 設計理念 ::
每兩隻互動魚身上附有同一則新聞但標題不同的標籤,新聞標題各分成現今新聞很常使用的釣魚式標題以及普通新聞標題,在體驗互動裝置的過程當中,系統會統計究竟是「釣魚式標題的魚」被釣起來的次數比較多還是「普通新聞標題的魚」比較吸引體驗者,讓體驗者思考在這個充滿不實報導的媒體社會中,自己是否還存有對於觀賞媒體新聞的主控權?當體驗者在進行互動的過程中,此時釣起來的,到底是手中的互動魚,還是其實是被聳動的新聞標題釣起來的自己?

:: 展場設計 ::
呈現大家熟悉的夜市釣魚,透過好玩有趣的裝置讓體驗者更容易投入其中​​​​​​​

:: 互動遊戲玩法 ::
#Step 1_從魚池裡釣起附有自己感興趣的新聞標題的互動魚
#Step 2_並且將互動魚放入旁邊的感應水盆當中
#Step 3_投影牆上此時會出現一篇新聞報導
#Step 4_最後體驗者能實際看到釣魚式標題吸引體驗者程度的調查結果
:: Design Concept ::
For each pair of fish, there is one news story with a different news title on each. Of the pair of news titles, one is a common news title and the other is a clickbait. While the user experiences the interactive devices, the system will record which of the two types of news titles is “fished” more often by the user and show the result to the user to allow him or her to figure out whether they still have any control over which piece of news to read on the media. In the process of having this interactive experience, the user can think about whether they are “fishing” the news that they want to read, or “being fished” to read what the media want them to read.

:: The Design of the Installation ::
We present a fishing pool that many people in Taiwan can see very often in the night market. Through the fun fishing game, the user will be easily involved in the experience.

:: How to Play the Game ::
#Step 1_Catch the fish on which there is a news title that the user is interested in.
#Step 2_Put the fish the user catches into the other pool with a sensor.
#Step 3_The piece of news that the user is interested in reading will be projected onto a wall.
#Step 4_At the end, the user can find out if they are more easily attracted to clickbait titles.
[ 釣魚趣 ] Interactive Installation
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[ 釣魚趣 ] Interactive Installation

利用互動的方式,讓使用者體驗到現今媒體的問提
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114
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