Sunglasiz is a brand of pinhole glasses with customizable lenses that follows closely global marketing and fashion trends.
The main challenge behind building the Sunglasiz identity was to create a fun and exciting brand that will serve both as a fashion accessory and as an intelligent marketing tool.
Combined with the usage of a bright yellow as the identity's primary staring point, the handwritten logo serves as a fashion statement where it follows closely the idea of personalization - it can be of any color the customer desires and it will still retain its remarkable identity.