Objective : To rebrand “Walk Hong Kong”, an existing organization that provides guided walking and hiking tours of Hong Kong to tourists and visitors.
This organization’s original logo and branding is outdated, and seems to appeal to an old audience (aged 50 and above).
The original logo was redesigned to look cleaner, more friendly and inviting to a younger target audience. At the same time,the logo maintains the theme of mountains and the identity of the previous logo.
