The Slovak water brand approached us to make a series of films which would stand out amongst all the water brands which claim to be the most pure.
So we came up with the idea to have animals "direct" the spots themselves, thus leaving nature "untouched" by humans. We strapped specially designed GoPro cameras to animals and let them direct and shoot the films themsleves.
Film Director: Simon Wagen
Role: Concept & Art Direction
The first spot in the series shows how nature makes the purest form of all natural Rajec's own Cranberry Water
Check out the behind the scenes/making of videos: