AFTER 30 YEARS OF ALMOST NO PRESENCE WE LAUNCHED SPALDING's TRUE BELIEVERS CAMPAIGN DURING NBA ALL-STAR WEEKEND, WITH A FULL ATTACK ACROSS ALL CHANNELS AIMING TO CAPTURE THE "TRUE BELIEVER" INSIDE ATHLETES ACROSS THE WORLD.

CAMPAIGN RESULTS VIDEO

CAMPAIGN LAUNCH ALSO INCLUDED THE LAUNCH OF THE NICKNAME GENERATOR.

THE NICKNAME GENERATOR ALLOWED CONSUMERS TO ANSWER DIFFERENT QUESTIONS ABOUT THEIR GAME, AND RECEIVE ONE OF OVER 500+ NICKNAMES.

CONSUMERS WERE THEN ABLE TO SHARE THEIR NICKNAME VIA THEIR
SOCIAL CHANNELS FOR A CHANCE TO GO to the NBA FINALS.

THE NICKNAME GENERATOR WAS AMPLIFIED WITH DIGITAL VIDEOS
FEATURING OUR SPONSORED ATHLETES DAMIAN LILLARD AND DEMAR DEROZAN. 

A NEW WEBSITE PLATFORM WAS ALSO LAUNCHED AS THE HOME FOR 
THE TRUE BELIEVERS CAMPAIGN: truebelievers.spalding.com.

THE WEBSITE IS HOME TO THE NICKNAME GENERATOR , A GALLERY CONTAINING ALL SPALDING SOCIAL CONTENT, HIGHLIGHTED PRODUCTS, AND UPCOMING EVENTS.

THE CAMPAIGN LAUNCH ALSO INCLUDED DIGITAL TAKEOVERS OF
BLEACHER REPORT AND NBA.COM ALL PROMOTING THE NEW CAMPAIGN
AND DIRECTING CONSUMERS TO THE NICKNAME GENERATOR.

A PERISCOPE PREGAME CHAT WITH DAMIAN AND DEMAR ALLOWED FANS TO
TALK TO THEIR FAVORITE PLAYERS WHILE TOTALING 8,000 LIVE LIKE DURING
THE BROADCAST FOR SPALDING ON THEIR FIRST USE OF THE PLATFORM.

SPALDING ALSO RELEASED A VIDEO FOR SOCIAL , LEVERAGING
A FREE-STYLE RAP DAMIAN CREATED FOR THE CAMPAIGN.

CREATED SPALDING "MINIFESToS" leveraging footage of DEMAR AND DAMIAN ALONG WITH CAMPAIGN LINES AS UNIQUE CONTENT TO BE SHARED BY THE BRAND AS WELL AS  THE PLAYERS VIA SOCIAL THEIR SOCIAL CHANNELS.