The identity proposes an element that symbolizes the sustained and responsible growth, an upward graphic that is part of the visual language. By merging typography with financial graphics, a symbol has been obtained that represents optimism and generates a sense of progress and growth. The symbol is a diagram of the process of achieving success.
The visual identity pretends to be modern, dynamic and recognizable, with a graphic universe that projects image of strength. A fair mix between the classic and the current by combining serif fonts with a modern layout.