• Add to Collection
  • About

    About

    In this project, I was able to participate doing the product design and creating two characters for the backpacks: the crab and the crocodile.
    Published:
THE LIFESAVER BACKPACK
L u k i - R e d C r o s s
 
 Advertising Agency: J. Walter Thompson Colombia
V.P.C: Rodolfo Borrel
Executive Creative Directors: Miguel Norato – Claudia Murillo
Creative Directors: Diego Contreras – Diana Triana
 Account Director: Andres Sanmartin
Copywriter: Camilo Mateus 
Art Director: Carolina Parra
Product desing: Carlos Sanabria - Carolina Parra
Character desing: Carlos Sanabria 
Agency Producter: Andrea Hortua 

Industrial Designer: Juan Sebastian Sanches
Film Production: Lamuvi films
Postproduction:Diorama
3D Rendering: Mompozt
Sound Poduction:
Photography: David Rojas

 In this project, I was able to participate doing the product design
and creating two characters for the backpacks: the crab and the crocodile.
 
 A W A R D S

D&AD 2017:   Wood Pencil - Direct / Direct Innovation
D&AD 2017:   Wood Pencil - Media / Use of direct
Cannes Lions 2016:   Bronze - Direct / Corporate image
Cannes Lions 2016:  Shortlist - Direct /  Experience desing
Cannes Lions 2016:  Shortlists - Promo & activation / Use of budget campaing
Cannes Lions 2016:  Shortlists - Outdoor / Interactive outdoor experience
Cannes Lions 2016:  Shortlists - Desing / Promotional item desing
Cannes Lions 2016:  Shortlists - Innovation / Creative innovation
Festival el sol 2016:  Silver / Outdoor
Festival el sol 2016:  Bronze / Media
Festival el sol 2016:  Bronze / Promo
Clio Awards 2016: Gold / Brand Design 
Clio Awards 2016: Silver / Innovation 
Clio Awards 2016:  Shortlist / Fashion & Lifestyle 
D&AD Impact 2016:  White Pencil / Humanitarian Aid
D&AD Impact 2016:  Graphite Pencil / Education 
El ojo de iberoamérica 2016:  Gold / Desing / Sustainable / Product desing
El ojo de iberoamérica 2016:  Silver / Sustainable / Social Responsability
El ojo de iberoamérica 2016:  Bronze / Media / Alternative media
El ojo de iberoamérica 2016:  Gold / Direct / Actions in the field
El ojo de iberoamérica 2016:  Gold / Promo & Activation / Activation
El ojo de iberoamérica 2016:  Gold / PR / Public goog
El ojo de iberoamérica 2016:  Bronze / Tercer ojo 
El Dorado 2016:  Bronze / DIrect 
El Dorado 2016:  Gold / Promo Activation
El Dorado 2016:  Gold / Desing 
El Dorado 2016:  Gold / Innovation 




 PUBLISHING

Contagious Magazine:  Editors Pick