Lhente Strydom's profile

Student Project - Symphony of Flavours

Have you ever wondered what the taste of chocolate would sound like?

 The Symphony of Flavours does exaclty that. The project involved rebranding the De Villiers Single origin dark chocolate in such a way that showcases the dark chocolates' unique and sensory flavour palette. 

In order to communicate the unique flavours of each origin chocolate, the flavours were matched with classical symphonies written by South African composers. The pairing of the music and chocolate not only creates a new unique way of experiencing chocolate, but also enhances the overall flavour of each single orgin chocolate. De Villiers Artisan chocolates will take you on a sensory experience of symphonic flavours. 

This project has earned a Bronze in the Loerie Awards 2016, under the Student Category.
To experience the Symphony of Flavours one has to scan the unique QR code found on the front of the De Villiers Single Origin Chocolates. The QR code will direct the user to a mobile application, which plays a South African classical symphony which is paired with the flavour notes of the chosen dark chocolate. 

Sound-waves of the classical symphonies are visually seen on the outer packaging and within the chocolate wrapper. 

An exclusive promotional gift box was created containing a informative booklet, three sample sized De Villiers Single origin dark chocolates and complimentary earphones. 
The informative booklet tells the story of De Villiers Artisan Chocolate. 
Thank you for watching!
Student Project - Symphony of Flavours
Published:

Student Project - Symphony of Flavours

Rebranding of De Villiers Artisan Chocolate. This project won a bronze in the Loerie Awards 2016.

Published:

Creative Fields