Since 1968, Klopman introduced the concept of poly/cotton workwear fabrics to Europe.
Its production includes Corporate wear, Work wear and Protective wear.
We made three proposals of Brand's folder and every proposal is inspirated by the type of wear. 
That's a Klopman introduction to other brands.
 
 
Proposal A
The proposal A has been developed thinking about fabrics icons and their style of representation.
On one hand, it tries to resume the concept of fabric and put off to the world of fabrics (the paper has been thought to have touchable sensetion of cotton and fabrics), on the other hand, it explains quality and peculiarities of the product with a direct and clean language.
Three key points on which this proposal intends to focus on a narrative level: icons, the main features and characteristics of the product, the fabric.
 
 
Proposal B
The proposal B wants to draw the business of the Brand core, or the processing of fabrics in the workwear market.
Focus on geometric and synthetic sign, a strong sharp, consistent strokes and flat colors.
The composition is capable, on one hand, to suggest the texture of a fabric, on the other hand, in a figurative way to evoke the core values that Klopman places at the base of the process of its fabrics, namely: reliability, quality, strength, durability, technological advancement.
 
 
Proposal C
The gestural brush and calligraphic lettering have been used, representing fabrics reels.
The ink determines the uniqueness of the sign and the authenticity of the "signature", underlining the physical matter and highlighting the balance and the quality of the final product.
 
 
THANK YOU FOR WATCHING!
 
 
 
Klopman
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Klopman

Restyling Klopman's presentation folders
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