Pamela Sechaud's profile

Neivz

Pamela Sechaud
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NEIVZ
Brief : Choose a brand of your choice and create a 360° campaign. Print - Street Marketing - DigitalThis work is my bachelor project.
Who is Neivz : Neivz is a pop and non conventionnel  jewelry brand. It's full of colours and minimalist at the same time. Their jewelry are very expressive and provocative. Their products are available online. Those jewelry are worn by super stars such as Nicki Minaj, Katy Perry, Rihanna... innovative personality!
Targeted audience : The audience is young (18- 28)  and spend a huge amount of time on the internet (blogs, tumblr, pinterest...), They belong to the "cool group", always aware of what's hot. They are looking for things that are extraordinary, surprising, and outstanding. They want to be different from the masses.
My concept : Let the audience expresse itself without any censorship.
neivz Jewelry colors color microsite Minisite Expression street marketing express yourself keep calm poster
neivz Jewelry colors color microsite Minisite Expression street marketing express yourself keep calm poster
neivz Jewelry colors color microsite Minisite Expression street marketing express yourself keep calm poster
neivz Jewelry colors color microsite Minisite Expression street marketing express yourself keep calm poster
POSTER
Posters :  Use the very well known "Keep calm and carry on" poster which has almost become a channel of expression on multiple blogs, tumblr, and visual book marking websites.  
Play with its popularity amongst the audience to create complicity between the brand and the people.

The Keep calm part stays and the second part of the text is modified to be in harmony with the advertised jewelry. 

Use a provocative or funny "décalage" in the second part of the poster.
neivz Jewelry colors color microsite Minisite Expression street marketing express yourself keep calm poster
neivz Jewelry colors color microsite Minisite Expression street marketing express yourself keep calm poster
neivz Jewelry colors color microsite Minisite Expression street marketing express yourself keep calm poster
neivz Jewelry colors color microsite Minisite Expression street marketing express yourself keep calm poster
neivz Jewelry colors color microsite Minisite Expression street marketing express yourself keep calm poster
neivz Jewelry colors color microsite Minisite Expression street marketing express yourself keep calm poster
STREET MARKETING
neivz Jewelry colors color microsite Minisite Expression street marketing express yourself keep calm poster
 Rodeo Drive, Los Angeles California (the most expensive street in California). 
Call to action : Wanna say something? Say it with Neivz. make your own at : www.expressyourselfneivz.com
neivz Jewelry colors color microsite Minisite Expression street marketing express yourself keep calm poster
 Pacific Park, Santa Monica California (very popular amusement  park) 
MICROSITE
neivz Jewelry colors color microsite Minisite Expression street marketing express yourself keep calm poster
neivz Jewelry colors color microsite Minisite Expression street marketing express yourself keep calm poster
neivz Jewelry colors color microsite Minisite Expression street marketing express yourself keep calm poster
neivz Jewelry colors color microsite Minisite Expression street marketing express yourself keep calm poster
neivz Jewelry colors color microsite Minisite Expression street marketing express yourself keep calm poster
neivz Jewelry colors color microsite Minisite Expression street marketing express yourself keep calm poster
neivz Jewelry colors color microsite Minisite Expression street marketing express yourself keep calm poster
neivz Jewelry colors color microsite Minisite Expression street marketing express yourself keep calm poster
neivz Jewelry colors color microsite Minisite Expression street marketing express yourself keep calm poster
neivz Jewelry colors color microsite Minisite Expression street marketing express yourself keep calm poster
neivz Jewelry colors color microsite Minisite Expression street marketing express yourself keep calm poster
neivz Jewelry colors color microsite Minisite Expression street marketing express yourself keep calm poster
neivz Jewelry colors color microsite Minisite Expression street marketing express yourself keep calm poster
Neivz
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Pamela Sechaud's profile

Owner

Pamela Sechaud's profile
Geneva, Switzerland

Neivz

This project was for my bachelor.

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives