1-Project Objective
A local record store approached me about doing a Halloween promotion after seeing my "Spirit of Halloween" illustration. They liked the feel, but wanted something more geared to who they are and the feel of the event itself.
2-Market Research
I looked at many of the store's past promotional materials as well as other pieces of advertising for a promotional pub-crawl and went to work from there.
3-Concept
I decide this occasion needed a character with a bit more of an edge yet still retaining a very bold and festive spirit of fun and excitement.
4-Slogan
"You'll have a SPOOKY good time!"
5-Demographic
Young adults, music fans, Halloween enthusiasts, people without specific plans for the holiday.
The Flyer
It has not yet been completely decided what take to do on the design. With or without the background on the Halloween man. So I've presented both to let you see what the difference would be.
The T-shirts
Shown here are the shirt designs both with and without the bacground. The color version seems to stand by itself without text and seems to be where all involved want to go with it as perhaps a premium option and/or a regular item to be sold in the store.
