Mon Petit Cat Food recently launched the new product "Purina Mon Petit Soup Series".  At the same time Facebook released a new set of Emojis. Thus I came up with an idea of a creative digital ad campaign, inviting fans to match different body languages of cats with their respective feeling (expressed in Emoji), testing whether their moms & dads really understand their beloved cats.  

 

In return, the 20 fans giving all the correct answers and luckily drawn would be rewarded the new cat food as an incentive, in an attempt to create awareness, engage fans and drive sales for the new product launch.

 

A Print Ad is created to promote "Mon Petit Cat Food x Facebook Emoji Ad Campaign" with one of the new Facebook emojis - "Love" - as eyes of a cat, asking if cat owners understand what their cats are thinking in the headline, then inviting them to participate in the matching game on Facebook and win the new cat food in the bodycopy.