Guinness Africa Special
Kibwe Tavares has directed an 80-second spot, 'Alive Inside' for Guinness New Africa depicting Nigeria’s vibrant party scene. Visual effects and animations by Factory Fifteen reference Guinness Africa Special’s packaging, based on the geometric Ankara pattern transforming the streets, walls and shop fronts. 
The original soundtrack uses music by African/Portuguese dance group Buraka Som Sistema, remixed by Nigerian producer Spellz and Kenyan producer Jaaz Odongo.
About 40% of Guinness products are brewed and sold in Africa. The advert celebrates the launch of a new stout, made for the Pan African market. 
Agency: AMV BBDO
Creative Directors: Mike Schalit
Creative Team: Sonny Adorjan and Milo Campbell
Agency Producer: Greg Kates
Production Company: Nexus
Director: Kibwe Tavares
Executive Producers: Jeremy Smith / Judy Hill
Producer: Jeremy Smith / Clare Van Zyl at Monkey Films
Guinness Africa Special
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Guinness Africa Special

Kibwe Tavares directs this advert for Guinness New Africa, celebrating the launch of a new beer.
64
1,210
2
Published:

Creative Fields