CREATING A BRAND.
Final Year Project was based on what I've learnt for the past years in Poly. My course (Apparel Design & Merchandising) need to choose 2 major (Fashion Design & Merchandising OR Retail & Visual Merchandising) during the 2nd year. I've choose Retail & Visual Merchandising. Basically this project is a combination of FDM & RVM. As for my part I've to do the business part, financials, store design, marketing collaterals & graphics. Other than that, I've to build fixture that will be used inside the store.
Brand Name: RE.COVER, Asian
Abt Brand: RE.COVER is a brand that features the allure & richness of the past by incorporating the different cultural heritage of Asia in the modern silhouette.
Store Concept: Modern Contemporary Gallery
Store Inspiration Board
Store Moodboard
Material Board
Store Layout Plan
Bubble Diagram
Traffic Flow Diagram
Selling & Non Selling
Zoning Diagram
Ceiling Plan
3D Max 7 - Top View
3D Max 6 - Front View
3D Max 1 - Interior View
3D Max 2 - Interior View
3D Max 3 - Interior View
3D Max 4
3D Max 5
Store Mock Up - Top View
Store Mock Up - Front View
Store Mock Up - Interior View
Store Mock Up - Interior View
Store Mock Up
Store Mock Up
Fixture in 3D Max
Fixture that was designed and created by me.
Marketing Strategy 1 - Social Media
Marketing Strategy 2 - E-Commerce and Advertising
Marketing Collaterals 1
Marketing Collaterals 2
Final Presentation
Set Up for TEMASEK POLYTECHNIC DESIGN SHOW 2016
OVERALL TEMASEK POLYTECHNIC DESIGN SHOW 2016
