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    This is biomimetic bra design. Different than biometrics as you're not collecting data. The design mimics the antagonistic muscle structure for… Read More
    This is biomimetic bra design. Different than biometrics as you're not collecting data. The design mimics the antagonistic muscle structure for a better fit and lymph/fascia movement. Inspired by True&Co. I would love to see the Nike Innovation Kitchen take it over from here. Read Less
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Concept development, wearable technology, functional fashion, product design, listening.

 “.. Hey, who wouldn’t want big boobs?” 
“Me,” Serena puts her hand up. “Hello? Me!”


Bare' is biomimetic bra. Different than biometrics as you're not collecting data. 

The design mimics the antagonistic muscle structure for a better support and lymph/ fascia movement as the breasts sit on top of the muscle and move in a figure-8 motion, and lymph (stored toxins in the body) are milked passively through muscle movement.

One theory behind breast cancer is that the bra underwiring restricts the function of muscle moment to drain lymph.

Fascia

"Fascia is a thin layer of connective tissue that encases your body under your skin like a wetsuit and actually wraps itself around every muscle, joint, and organ. If you’ve ever cut into a piece of raw chicken or steak and seen that thin, white, filmy layer, then you’ve seen fascia.

While fascia is incredibly malleable and thin, it’s also largely responsible for the shape of our bodies. How is this? Well, fascia can store toxins . . Most importantly, it can thicken and harden when it is not used correctly.  

When you have a stiff shoulder, for example, often it is not damage to the muscle that it causing it, but a hardening or thickening of the fascia around the shoulder muscles and joint."

Resources
Lymph http://www.breastcancer.org/treatment/surgery/lymph_node_removal/lymph_nodes
Lymph http://www.cancer.org/cancer/cancerbasics/lymph-nodes-and-cancer

Geron, Tomio. "Bra Tech: True&Co Brings Algorithms To Intimate Apparel."Forbes. Forbes Magazine, 30 May 2012. Web. 29 May 2016. <http://www.forbes.com/sites/tomiogeron/2012/05/30/bra-tech-trueco-brings-algorithms-to-intimate-apparel/#3242772d2fc4>.

Buhr, Sarah. "500K Women Gave Up Their Boob Data To Build This Bra."TechCrunch. N.p., 11 June 2014. Web. 29 May 2016. <http://techcrunch.com/2014/06/11/500k-women-gave-up-their-boob-data-to-build-this-bra/>.

Lawler, Ryan. "True&Co Raises Another $4 Million To Help You Find The Perfect Bra." TechCrunch. N.p., 08 Oct. 2013. Web. 29 May 2016. <http://techcrunch.com/2013/10/08/trueco-4m/>.

Lunden, Ingrid. "True&Co Takes $2M Seed Funding From First Round, SoftTech, Others To Shake Up The Bra Industry." TechCrunch. N.p., 30 May 2012. Web. 29 May 2016. <http://techcrunch.com/2012/05/30/trueco-takes-2m-seed-funding-from-first-round-softtech-others-to-shake-up-the-bra-industry/>.

My design is different from True&Co. in that each bra would custom assembled. Ideally, you make it out of a matterial that can be broken down and reassembled. Internalize the cost, expanding your market share. The idea is similar to the car I built: Tesla D designed by Delany. Disassembled, materials can be up-cycled and reused for the next generation of models. By internalizing the car or secondary market, the manufacturer can lower overhead making new models (with improved technology) more accessible while expanding its market share.  A nice stipend as a stockholder or incentive to become one. The point being: Women's bodies change. 

UnTrue & Co: Why True and Co.’s Bra Fitting Is Failing Their Customers."The Lingerie Lesbian. N.p., 09 Apr. 2013. Web. 29 May 2016. <http://thelingerielesbian.com/2013/04/09/untrue-co-why-true-and-co-s-bra-fitting-is-failing-their-customers/>.