MENTHAL HEALTH CAMPAIGN (2015)
CAMPAIGN: DEL MANICOMIO AL PARLAMENTO
This was a non-profit campaign (2015) focusing on mental health conditions in Uruguay, particularly among the most vulnerable patients from public facilities, like Vilardebo.
I created this campaign as a personal endeavor, to contribute to the advocacy for a new bill on mental health regulations.
It features all actors who are patients from the hospital, aiming to shed light on their experiences and support the cause.
It was a collaboration with Gaston Puentes, Elis Montagne and Diego Rossberg.
In less than 48 hrs the video got 65.243 plays and 4120 shares on Facebook.
The idea was to take an emotional approach that would touch everyone, regardless of their social or economic situation, creating a general idea of consciousness about the situation.
The idea was to take an emotional approach that would touch everyone, regardless of their social or economic situation, creating a general idea of consciousness about the situation.
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