Type on Elephant- #IndiaThroughType

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First of many from #IndiaThroughType Series

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#IndiaThroughType

Type on Elephant was made as part of my ongoing project #IndiaThroughType which aims to bring out some unique and interesting aspects of India through various type experiments.

I am travelling across the country to witness the rich culture, art/crafts and daily practices from which I draw inspiration for these pieces.

You have to visit India once in your lifetime to experience all this and through this series, I will give you plenty of reasons for it.

Parent Project- Finding.Design

Finding.Design is an initiative to find an answer to a simple question (pun intended), What is Indian Design? Here if I say Design then it is about the Visual/Graphic Design. For this, I would be traveling across India to experience art/ crafts and design which have been practiced out of the Design studios for centuries and still couldn’t make their way into Design domain in any way.

More info on http://finding.design

Type on Elephant

This is inspired from the decorations done on the elephants during various Indian festivals and auspicious occasions in the country. Jaipur being one of the major cities which is known for its elephants and royal connections. One of the best thing about Jaipur is that it has a dedicated village setup by the government to provide proper care and facilities for the elephants.

Final Design

Meet Rani, calm and friendly buddy without her cooperation this project would have not been possible.

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⚠️ No animals were harmed or forced to do anything during the making of this! Colors used during the process were 100% organic.
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