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Redline Scotch Whisky
Redline
D&AD 2012 - Design Bridge
Brief
Create Packaging for a 21st Century Scotch whisky brand that challenges category convention and rituals and appeals to an international female consumer.

Concept
Traditionally, scotch whisky is steeped in a rich history, and preconceived as a masculine drink. Avoiding the look of a traditional whisky brand, would open up the market to a new audience that has not yet given scotch a chance. Young adults are concerned about the taste of scotch, without necessarily having tried it. The aim was to identify the essence of whisky, and present it in a way that informs the consumer whilst being highly engaging.

Solution
The Redline brand is key to helping non whisky drinkers appreciate and enjoy scotch. Through its modern packaging, consumers can discover the story behind the maturation process of scotch, which gives the drink its unique flavour. Redline scotch whisky is packaged in three distinguishable layers. The outer layer, the scotch, and the red layer. These are representative of the layers of the casks in which scotch is matured.
Redline Scotch Whisky
25
833
0
Published:

Redline Scotch Whisky

Redline branding and packaging submitted for D&AD 2012
25
833
0
Published: