For my Advertisement 433 class we were given a made up all natural salad dressing brand named Garden Variety. I wanted to take this brand and create an organic, simple, sleek feel to connect with that natural aspect of the brand.
Garden Variety Logo This logo was meant to portray half an onion and half a tomato. I focused on keeping a very sleek but simplistic look with minimal detail.
GardenVariety Stunt This stuntinvolves people going in photo booths placed at different grocery stores aroundtown. It captures pictures of themselveswith their friends and instantly prints it out on a photo sheet as a candid photoin a photo booth frame. It also goesstraight to digital billboards placed around big towns in their area. This billboard acts as a digital slide showthat flashes the photos of people that have taken pictures randomly throughoutthe day. This is meant to get peopletalking about Garden Variety and noticing this fun new brand of Italiandressing.
GardenVariety Bottle This bottledesign was meant to carry the feeling of a nature look with the brown andgritty texture around the center of the bottle. The logo is meant to be the main focus of the bottle with the small textbelow stating “The all natural, local choice.” to go along with the feel of thebrand. It reminds its users that this isa local and natural brand.
GardenVariety Dry Packet This drypacket design was meant to carry the feeling of a nature look with the brownand gritty texture. The logo is the mainfocus of the packet with the small text below stating “The all natural, localchoice.” to go along with the feel of the brand. It reminds its users that this is a local andnatural brand.
GardenVariety Pop Display The popdisplay is meant to carry over this organic and local feel. Being in a farm community, old trucks areseen frequently. Placing these bottlesand dry packages in the bed of these trucks adds to this homegrown organicfeeling.
GardenVariety Mobile App This mobileapp is meant to do two things. First, itis a place to store recipes of your own and write them down at your convenienceas well as give a healthy tip of the day. Since Garden Variety is the healthy choice of salad dressings a felt ahealthy tip of the day fits. This appalso ties in with the stunt in allowing you to take or upload your own picturesand place them into picture frames as if you took them from the photo boothitself. Then your allowed to eitherupload them to any social site or email them to yourself and print them off instrips that capture your Kodak moments.