Pleasant SS16 Campaign

Up north our winters are long and cold and sometimes it seems like an eternity before summer and surf arrive. While we look forward to riding the next wave and catching the next glimpse of the sun our search for new ways to make waiting pleasant continues.
 
“Lazy sea lazy me” is about checking the surf and accepting that there are absolutely no waves at all. The collection draws inspiration from the art of leaving the beach and allowing yourself to return to the couch, find the remote control, order fast food and surrendering to complete laziness.
 
Photography // Rasmus Luckmann
Art direction // Rasmus Boesen & Marc Berliner
Models // Frederik Vejs & Eva Christensen
Pleasant SS16 Campaign
Published:

Pleasant SS16 Campaign

Up north our winters are long and cold and sometimes it seems like an eternity before summer and surf arrive. While we look forward to riding the Read More

Published: