There are multiple aspects as to how a company is perceived from the outside. Financial stability, employee satisfaction, and supplier reliability can all contribute to the bigger picture, which can make an organisation credible. A new approach, and a new vantage point is required for a company to be eligible for the Design Management Award. This is a result which can not be directly measured, and surmises that the leaders of the company possess an elusive knowledge.

 

 

 

 

 

Our concept aims to capture the magical knowledge that is able to show a very complex structure to appear simple and clear from the outside. The graphical image has been built upon anamorphosis. A special structure has been modelled, which represents a DM ligature from one of the vantage points. The three-dimensional version of the logo is a striking shape, which has the potential to become an award, rather than just a two-dimensional trademark.