An iconic Napa Valley wine brand gets an upgrade. The goal of the Rombauer Vineyards logo redesign was to create consistency, allow for use and visibility across multiple channels, and present an overall cleaner, more buttoned-up identity system. All while retaining the recognizability, equity, intent of the original logo that was created 35 years ago.

Once the new identity launched, it found its way into a full set of printed collateral. From monthly wine club inserts to brochures and advertising.