- Algal Scientific Co.
A practice in rebranding
- This identity was designed for Algal Scientific Company, a waste water treatment center that uses natural growing algae as a filtering system. The first thing that comes to mind when you think of algae is grime and filth, and this was a big problem for Algal and it's public perception. To help change that first impression, the logo mark was designed to symbolize filtration by uses shades of royal and navy in precise geometry to promote cleanliness and trust in the brand.