Studio K is a branding identity project for a visual art and digital design studio. The challenge of this project was to visually convey the following ideas: creativity, playful, and innovative. The target audience ranges from young children to creative professionals. To visually represent the digital technology theme, I developed pixel patterns constructed with a colorful palette. I created a business card and letterhead for this design concept. To deliver a contemporary feel, I chose a modern sans serif font optimized for web and print materials. I customized the shape of the paper with pixelated corners—on both items—to provide a consistent and memorable experience.