Challenge
Expo Nova is the leading provider of the best in contemporary furniture to Norway. Yet despite representing world-class brands they continue to experience competition from new stores keen to provide Norwegians with their growing passion for interior design.
Part of the challenge was Expo Nova’s locations. As the business has grown organically they have added new stores to their portfolio making shopping in several sites difficult for customers.
Solution
The decision was made to relocate to a 1800 m2. showroom that would offer customers products for every room in the home as well as housing their growing contract division.
Customer services are handled via a central hub, with remote stations located deeper into the store. Features such as: a chair gallery, a bar for events, lighting gallery and test lab were also introduced to provide a complete experience for customers.
The environment makes full use of the raw materials, with concrete finishes and open ducting forming a neutral backdrop to exciting displays. Bold images help to screen the space without loosing volume, whilst a family of tailor-made icons guide visitors through the space.
Result
The centralization and presentation of the products has made Expo Nova a must-see destination for design-minded shoppers. Scandinavian style bible Nytt Rom quoted Expo Nova as a “Deluxe Furniture Gallery.”
“Providing a complete customer experience under one roof has been a long held dream. Thanks to Harald Lode and Mission we have a store that is enticing to familiar and new customers alike creating radical increase in footfall.”
Andreas Madshus
CEO, Owner
