Based in southern California, James Kasim is a longtime Certified Public Accountant (CPA) with particular experience in the commercial real estate investment sphere. James Kasim has served on the California State Board of Accountancy’s Report Quality Monitoring Committee. A self-regulatory body, it helps assure financial reporting quality among CPA firms across the state.

Public accounting firms have a dual mission of providing accurate audits while making sure that corporate clients are satisfied with their services. A rigorous audit quality-control system is essential in ensuring that the right type of balance is maintained.

Part of this involves accurately quantifying risks and making sure that the firm’s technical capacities meet those required to undertake audits of clients in specific sectors. Having a detailed client acceptance procedure in place ensures that assignments taken are line with actual CPA strengths.

In addition, public accounting firms should carefully review new clients to make sure that they conduct business ethically and have reasonable expectations. Every so often, reassess the existing client base and ensure that services provided fully meet the parameters of public trust extended to CPA firms.