Pepsi Rubber Ball/Bottle is a concept packaging design with the main idea of having a bottle that you can turn into a ball when it's empty. It means a multipurpose packaging that wouldn't end up as a trash, but you would have a ball for playing ....a lot of them actually!
So, your kids or pats could play with it all around (backyard, street, swimmingpool, beach, etc.) For Pepsi this would mean a great and free advertising as well - all around and everywhere!
Featured on: www.packagingoftheworld.com