Continuing our work with A3 Sports we have launched a new speciality multi-brand and sneaker store ‘DRoP!’. Designed to particularly appeal to sneakerheads, we’ve created a sophisticated sportswear retail brand rooted in sneaker and urban culture.

The naming and logo was inspired by sneaker drop dates which are essential to any sneaker collector coveting the first release of any streetwear product. The use of this term fits perfectly with DRoP!’s mission to deliver the freshest product to hungry sneakerheads.

 

Our store concept avoids prevailing trends in sneaker retail and uses spatial design to immerse and tantalise the consumer. A logo feature is made from laces and benches are inspired by the Moscow Metro coated with a layer of resin and chopped up sneakers.

 

The unveiling of the store and the launch party was a huge success with our very own creative director Mark Fleming leading a talk on creativity and sneaker culture.