The Strudel Guy
Completed in 2011
Digital
Created using Microsoft Word


The undergraduate human-centered design group Berkeley Innovation occasionally accepts design consultancy projects. The Strudel Guy (based in Truckee, California) was one such project, and I was part of a team that focused on re-branding the company, highlighting the organic, handmade nature of the strudels produced by the Strudel Guy. The following are some of the website and packaging mockups I created for this project.