A leading Victorian seafood importer, Southern Crest Seafoods offers over 43 years industry experience. Southern Crest Seafoods has a keen focus on high quality seafood, sourced ethically from around the globe. Previously known as JS Frozen Foods, SCS prides itself on professionalism, efficiency, and innovation.
Southern Crest Seafoods were in need of a complete brand strategy, brand identity, and new website. The most important aspect was to create a trustworthy brand that reflected the quality of their product and approach to business. From the creation of a new brand strategy, we crafted a new brand statement ‘The Ocean’s Finest’. The brand identity visualises this statement, exuding quality and professionalism, key brand values of Southern Crest Seafoods. Inspiring and evocative ocean imagery was sourced for brand collateral, to create a point of difference in a market inundated with bland product imagery.
Brand Strategy—Brand Identity—Responsive Website Design—Stationery—Copywriting
