A responsive web design (RWD)  means a website that has been developed in order that all of the images, content and structure of the site stays the same on any device. In other word,  you don’t have to worry about having different websites for  different devices with a responsive website design, and it is making sure that your website runs properly on a  smart phone.

 

Mobile Usage is Increasing.
Today,  a lot of people have mobile phones and using them for shopping, searching on Google for informations, etc.  But, there are many businesses that have not yet picked up on this trend for some reason. We have mentioned some facts below in order to convince them how much mobile phone usage has skyrocketed.

 

- Over 20% of Google searches are now being done on mobile devices.

- More than 25% of Internet users only access the Internet through their smartphone in the US.

- Out of the 4 billion mobile  devices in the world, 1.10 billion are smartphones and 3.10 are SMS enabled.

- 26% of all emails are opened, read and replied on mobile phones.

 

Responsive Websites Benefits
There are plenty of benefits that are related to the usage of RWD includes the following:

 

1. RWD improves and boost the sales growth by leaps  because it is both trendy and fashionable.  According to many surveys, “Young people across the world are more used to and familiar with these modern-day smart devices  rather desktops and laptops. Also, RWD sites have the ability to increase those desired conversion rates from all of the mobile users  all over the world.

 

2. RWD is very easy to use with user friendly navigational system, so making it a convenient solution to  go for  anytime and anywhere.  The images  with  visual effects used in RWD websites do not get changed, no matter what is the screen size and resolution of the diverse mobile devices.

 

3. Google prefers responsive web design because it is more efficient for Google to bot crawl the website and then index and organize all the content. The reason for this is all websites have just one URL with the same HTML across all mobile devices with a responsive design.

 

4. RWD is also great in building an interactive essence which helps add to the authenticity and credibility of your business successfully. Small businesses can now achieve their dream of making a global brand image in their budget.

 

Additional Benefits: RWD sites are equally effective and impressive in the search engine optimization aspect, and helping businesses gain a better rank and visibility in the search engines result pages.